Digital Twinning for configure to order in product design and assembly

More and more manufacturing companies are shifting from a mass production strategy to production strategies that allow for more customer-specific products. The production of more customer-specific products requires production companies to be more flexible in the manufacturing of their products. This flexibility can be realised with the implementation of a Configure to Order (CTO) production strategy. With Configure to Order, the production is divided into several pre-engineered parts of a product. These parts, or building blocks, can be combined endlessly. This ensures a highly configurable product that can be tailored to the customer’s needs. A modular approach like this enables standardising customised solutions, while decreasing lead times and thus saving costs.

These benefits fit seamlessly with the vision of bike manufacturer Van Raam BV. Van Raam is specialised in the design, development, and production of special needs bikes, for people with a disability. One of their goals is to optimise customised solutions for their customers, as the demand for personalisation is ever-growing. Therefore, they apply the Configure to Order (CTO) production strategy. Besides that, the goal of Van Raam is to improve scalability, so that even more people can enjoy their products.

To deliver highly customised bikes with a CTO strategy, a lot of communication is required regarding the order information. The basis for this communication within the production environment lies within making the required information available and accessible. To prepare for this, it is advisable to start with optimising the digital infrastructure and information accessibility, as well as the production capabilities. And that is also the first step in the project Van Raam is doing with the University of Twente and the FIP-AM@UT to this end. This step lays the basis for future digital services and an increase in the effectiveness and efficiency of the production environment.

Firstly, the current situation is analysed, including the information need within the company. Based on this, a new version of the digital infrastructure is designed together with Van Raam. The aim is to make data and information accessible and available where and when it is required. This will provide more insight and control, to enable better informed and quicker decision-making within the factory. As an example of a facilitator for this, a demonstrator of a Digital Twin of multiple welding robots will be created. Next to the demonstrator, additional interfaces that provide information about the production orders will be implemented in the shopfloor.

Innovations like these contribute to more real-time information and improved decision-making, which results in a more efficient and flexible production process. Therefore, digitalisation and the resulting developments will create a solid basis to produce highly customisable products. This will, in turn, contribute to optimal customer-serving based on their individual requests and matches the vision of Van Raam: “Let’s all Cycle”.

The project was funded by the TKI High Tech Systems and Materials (HTSM) via the Dutch Ministry of Economic Affairs and Climate Policy’s PPS allowance scheme for Research and Innovation.

Industry partner


Every FIP-AM@UT project is divided into separate work packages, to clearly distinguish the several stages and purposes within the project. The project with Van Raam consists of four work packages.


WP 1 - Current Stage & Gap Analysis

Analysing the current state and identification of gaps between now and the digitalisation vision

WP 2 - Digital Infrastructure & Architecture Design

Design of digital infrastructure and defining requirements for architecture and interconnection

Icon competencies_Digital Twinning

WP 3 - Development of Digital Twin Prototype

To proof the value of full implementation and to optimise information management


WP 4 - Implementation Phase

Implementation guidance and support


Maaike Slot

Maaike Slot

Research Engineer

Can Ölmezoğlu

Can Ölmezoğlu

Engineering Support, Software Development

Cheng Guo

Cheng Guo

Research Engineer